I’m a graphic designer and art director with
a brand-led, editorial approach to visual storytelling. With over a decade of experience across fashion and lifestyle, I create cohesive design systems and campaigns that translate seamlessly across digital, print, and experiential platforms—balancing concept, craft, and clarity at every stage.

Creative Fuel

Design is both my craft and my lens for experiencing the world. I’m inspired by museum spaces, global travel, thoughtful interiors, and brands that feel culturally aware.

When I’m not working, I’m probably stress baking, immersed in a K-drama or true crime documentary, or building a playlist for whatever mood the week requires. Music is essential. So is curiosity.

I believe creativity thrives when you stay observant — whether that’s studying typography in a gallery
or noticing color stories in a city halfway across
the world.

Who I am